Most inexperienced lawyers will create a standard Landing Page, and they do not know what works and what does not succeed in getting visitors to reach them. This is why there are many law firms that hire the licensed and trusted lawyer SEO services.
So, here are some examples of ERRORS committed by law firms in their Landing Page for the hope of effectively ensuring that few people will reach the company.
Using Your Homepage as a Landing Page
Your law firm may work in different areas of the service, but using your homepage as a Landing Page is the worst idea ever. Besides, most of the homepage has no way for visitors to contact you.
Send people to your homepage when people are looking for specific information such as giving someone a dictionary when they ask “how do you spell a probate letter?”
If you do not immediately provide relevant information to your visitors, forcing them to search around your site, this is guaranteed to make them leave your website, and click on other companies’ ads and contact the company.
I do not care how pretty your site looks or how much of a client you think you’re getting. Homepage / Home You are one of the worst Landing page options. This is a mistake in choosing Homepage as the Landing page of your PPC ad because:
Broadly discusses your company’s practice area rather than specifically addressing what visitors want to learn more about;
Requiring visitors to travel to the exercise area page to learn more about their specific issues, or Getting visitors to go to the “Contact” page to reach your company;
This may be good for your Hompage / Home, but this is not good for Landing Page.
Your visitors just click on ads for “divorce services” and you send them to “divorce causes”.
Think of your Landing Page as an extension of your ad. If someone clicks on your ad, they click because they like the ad and want to see the content related to the ad. If your Landing page headline does not match the theme of your ad, visitors tend to click the “Back” button in their browser and go elsewhere.