There are a lot of emerging social media that attain much attention from modern people. It is very possible for a person to have many accounts on social media. In this way, otherwise marketing strategist considers that to organize some accounts on different social media seems to be a must. Instead, as you are asking what the king of social media is, the answer goes to Facebook and the marketing strategist must have Facebook ads as the beneficial tool. Thus, for some people, you may be standard on your campaigns on other social media but not on Facebook. Some companies or institutions even take the external party such as Facebook ads agency to help the internal team.
The valuable features on Facebook ads seem wasted if you are not optimal to compose the campaigns. With the potentially massive distribution, it is possible for your campaigns to spread all over the countries. Thus, there should be one of the social media which you should prioritize. If you are not confident to manage the tool, you must not abandon not to consider using it. There are many Facebook ads agencies which are able to work in partner with you.
To add another party to join the team also means to add another cost. In this case, you should be sure with your option of the agency. To hire them also means to invest and to take the advantage of their services. Further the partnership is going to be more beneficial for both parties as both can reach the targets.
Some companies or institutions even call the agency for managing all their social media account. In term of cost spending, it is much more economical to pick the services in package than to obtain it individually. Instead, it is always better for you to have an internal powerful team, capable of organizing the tool independently.